Shop Local on Small Business Saturday
Volusia County Economic Development
November 24, 2025
The holiday season is in full swing, and Saturday, Nov. 29, is the day dedicated to encouraging consumers to shop and support small businesses. Small Business Saturday is a vital part of small businesses’ busy shopping season. Small businesses can take advantage of free marketing and promotion resources from American Express.
In 2024, $22 billion in spending occurred among customers who shopped at independent retailers and restaurants. So, how can you participate? Create more buzz about your favorite neighborhood mom and pop shops, restaurants, and service providers.
Share your local shopping experiences on social media and use hashtags like #SmallBusinessSaturday, #ShopLocal #ShopVolusia, #ShopSmall.
